There’s a low-level hum in every marketing meeting that nobody wants to admit: making a business jingle that people actually remember—let alone like—is harder than ever. In some American agencies, especially those working with quick-turnaround clients like regional car dealerships or insurance brokers, the word “jingle” is almost an insult now. Too old school? Too […]

Why Do These Tunes Stick? You could call it nostalgia, but the answer is stickier than that. In real-world agency meetings in Sydney or Hamburg, creative directors still argue over how many notes make for optimal recall. McDonald’s global shift to its “I’m Lovin’ It” jingle in wasn’t just about uniform branding—it was a data-driven […]

The Evolution of Jingles A catchy tune, seven seconds long—so simple, so powerful. Yet if you wander through the corridors at BBDO’s Manhattan office today, you’re less likely to hear someone humming a classic brand jingle than you are to find strategists dissecting TikTok soundbites or debating the use of royalty-free hooks from Epidemic Sound. […]

Not Quite Gone: How TikTok Revived the Short Hook Here’s a contradiction worth noting. In an era when everyone skips YouTube pre-rolls or pays for ad-free Spotify, brief musical hooks are booming—just not always where you’d expect. Take TikTok’s meteoric growth; by it had hit over 1 billion active users worldwide. But behind every viral […]

It’s the sort of thing that sounds easy—almost insultingly so. Write a jingle, toss in a rhyme, get a catchy hook, collect your check. But anyone who’s tried to land one of those -second mindworms on Australian radio or found themselves ghost-writing for a mid-tier snack brand in Warsaw knows: there’s real trickery behind the […]

It’s not always a glamorous process, and it certainly isn’t as simple as humming a catchy tune. The myth goes that anyone with a guitar, a laptop, and some clever lyrics can whip up a viral jingle to anchor their video series or commercial project. But in the real world of creator-driven media, sound branding […]

It’s tempting to dismiss jingles as relics of the 1980s—a tinny chorus about fast food or carpet cleaning, echoing in your head long after the commercial break. But look closer at recent campaigns and something odd emerges: smart companies are quietly reviving, reinventing, and leveraging these short bursts of melody for strategic gain. Consider a […]

“I’d like to buy the world a Coke.” If you hear that, odds are you’re not just thinking about soda—you’re picturing the sun-drenched hills of Italy in , a chorus of young people, and the start of modern brand identity through music. But if you ask an advertising exec in Melbourne or a creative director […]

Try sitting in traffic on Sydney’s Parramatta Road during rush hour without humming a single advertising jingle. It’s nearly impossible. The repetition is designed that way—annoying, yes, but effective. Yet behind every three-note earworm, there’s an entire business ecosystem built around crafting, deploying, and measuring the impact of these musical micro-messages. The jingle isn’t dead—far […]

There’s a strange irony that plays out inside the offices of London-based podcast agency Listen, where, in mid-, producers began noticing something odd: while audiences were growing ever more tired of lengthy, elaborate intros and multi-minute monologues, they seemed to perk up—sometimes literally—at the sound of a three-second tune. The culprit? A jingle. Short. Catchy. […]