Let’s be honest: the traditional jingle is a dying animal. You know the one—thirty seconds, cloyingly catchy, designed to worm its way into your mind during commercial breaks between sitcoms on analog TV. In the 1980s, a regional car dealership in Milwaukee could run a $ campaign with a jingle that would echo in households […]

No one ever asks about the first note. It’s the refrain, the hook, the sticky melody that gets discussed in post-mortems and agency lunches from Sydney to Manchester. But every jingle—whether for a toothpaste in Germany or a fintech app in California—begins with an unremarkable silence, then a single sound. In , McCann Erickson’s team […]

There’s a moment that keeps replaying in the mind of anyone who’s worked with audio branding: an ad break during Euro , the jarring shift from Coldplay to a saccharine insurance jingle, followed by the lingering tune in your head for hours. In , despite a decade of streaming platforms and algorithmic playlists, jingles haven’t […]

A catchy melody can outlast a whole advertising campaign. In fact, some would argue it outlasts even the product itself. But behind every -second hook that worms its way into your brain lies a complex network of creators—composers, producers, vocalists, licensing agents—trying to carve out their slice of an ever-changing market. A Familiar Tune in […]

Nobody admits to loving jingles. But if you’ve ever found yourself humming “I’m Lovin’ It” or echoing “Have a break, have a Kit Kat” in the supermarket aisle, you understand their enduring power. The jingle – often dismissed as a relic from 1970s radio – is experiencing an unexpected resurgence across markets and platforms that […]

Ghosts in the Algorithm: Jingles Without Borders On a Monday morning at the Warsaw office of Lemonade Media—a mid-sized creative agency specializing in digital campaigns—the production team queues up a TikTok trend report. “Every week there’s at least one sound that takes off purely because it sticks,” says Anna S., who leads their audio branding […]

It’s a peculiar thing, how a four-second melody can outlast the memory of a decade-long ad campaign. Yet here we are, in , still humming the tune from McDonald’s “I’m Lovin’ It” (launched in ) or recalling the infectious jangle of Intel’s five-note sonic signature. There’s something uncomfortable about it: no one wants to admit […]

Walk down Sydney’s Pitt Street Mall on a humid afternoon, and you’ll hear it: the gentle hum of a five-note melody bleeding from tinny speakers inside a discount chemist. It’s Chemist Warehouse’s infamous jingle, looping for the hundredth time that day. You don’t consciously listen—maybe you even hate it—but hours later, in the shower or […]

Why Does Every Agency Hate (and Need) Jingles? For every creative who claims jingles are dead, there’s a CMO pointing at last quarter’s sales spike and humming an unforgettable chorus. The contradiction runs deep: agencies mock their own creations even as brands keep demanding them. In fact, according to an internal survey by London-based ad […]

The radio booth in Melbourne’s Collingwood district is not where you’d expect to find the epicenter of a vocal revolution. Yet every Tuesday night, when Triple R’s late-night show launches with a crystal-clear female voiceover—equal parts warmth and attitude—regulars know the landscape has changed. What began as a minor experiment just after the pandemic—casting women […]